From Fortnite to Fentanyl: How Online Dealers Target Kids
The internet has revolutionised our lives, offering incredible opportunities for learning, connection, and entertainment. However, it also presents new challenges, especially for parents who try to keep their children safe. While we often focus on the many dangers lurking in the physical world, one of many hidden threats in the digital shadows is the online drug trade.
It's a chilling reality that many parents may not be aware of, the internet, particularly the dark web and social media, has made it easier than ever for young people to access drugs. The anonymity, accessibility, and deceptive marketing tactics used by online drug dealers make this a growing concern for families everywhere. I previously wrote an article that touched on this very subject.
What is the Dark Web and Why is it So Appealing to Kids?
The term "dark web" might sound like something out of a spy movie, but many young people are very tech-savvy and it is just a mouse click away. This hidden part of the internet operates beneath the surface of what we typically see when we browse online. It can't be accessed through regular search engines and relies on encryption and anonymity to protect its users' identities. As you can imagine that makes it the ideal location for criminals who deal in every kind of illicit substance, imagery or even weapons that you can think of.
While this might sound like something only geeky individuals can access, many children are more technically literate than their parents, they often know how to use technology in ways that adults don't, and accessing the dark web might be easier than you think.
For young people, the allure of the dark web lies in its secrecy. They can browse, communicate, and even purchase items without revealing their identity. This makes it an appealing option for those seeking to buy drugs without being detected by parents, teachers, or authorities.
The Simplicity of Access is Disturbing
Not only is the dark web a haven for anonymity, but it also offers an alarming level of access to drugs. Unlike the physical world, where age restrictions and prescriptions are in place, the online drug trade often operates with little to no regulation.
Young people can easily find websites selling a wide variety of substances, from prescription medications to illicit drugs. These websites often mimic legitimate online marketplaces, with customer reviews and ratings, making them seem less threatening and more appealing to unsuspecting youth.
Deceptive Marketing Tactics Targeting Youth
Online drug dealers are becoming increasingly sophisticated in their marketing efforts, specifically targeting young people. They often use popular culture references, such as video games like Fortnite (Which I have naturally written about before, see below), social media platforms, and cartoon characters, to make their products seem more appealing and less dangerous.
These tactics can be incredibly effective in luring young people into a false sense of security, making them believe that buying drugs online is no different than ordering a pizza or a new pair of shoes.
Believe it, The Dangers Are Very Real
You must understand that buying drugs online is not just risky; it can be deadly. The lack of regulation and quality control means that young people are often purchasing substances without knowing their true contents or potency.
Drugs bought online can be cut with harmful additives, misrepresented, or far more potent than advertised, leading to accidental overdoses and other severe health consequences.
Beyond the physical dangers, there are also legal and personal risks. Purchasing drugs online, even if they are prescription medications, can lead to prosecution. Sharing personal and financial information on the dark web or unverified websites can expose young people to scams, identity theft, and other cybercrimes.
What Can Parents Do?
The online drug trade presents a significant challenge for parents, but there are steps you can take to protect your children:
Open and Honest Communication: Talk to your children about the dangers of drugs, both online and offline. Make sure they understand the risks involved in purchasing drugs online, including the legal consequences and the potential for harm.
Monitor Online Activity: Respecting your child's privacy is important, it's also important to monitor their online activities. Take an interest in their browsing history, social media interactions, and online conversations. Look for any signs of interest in drugs or engagement with suspicious websites or individuals.
Educate Yourself: Stay informed about the latest trends in the online drug trade. Learn about the different platforms and tactics used by online drug dealers to target young people. Websites like Talk to Frank and Young Minds provide valuable information and resources for parents.
Set Clear Boundaries: Make sure your child understands the legal consequences of drug use and possession. Discuss the importance of making responsible choices online and offline.
Build a Strong Relationship: Foster a trusting relationship with your child where they feel comfortable coming to you with any concerns or questions they may have.
Remember, you are not alone in this fight. There are resources available to help you navigate the challenges of online safety and protect your children from the dangers of the digital drug trade. By staying vigilant, informed, and engaged, you can empower your children to make safe and responsible choices online.